Shouldn't the name of this watch be the Gucci "G-Time" versus "G-Timeless?" I mean of course I get what "timeless" means, but is that really a term you want as the name of a product that should not be "less time?" Perhaps I am thinking about it too much, but I really do feel that this little "minor" detail does matter when it comes to subconscious consumer perceptions about products. It isn't even timeless either. This dive-style watch looks to be squarely set in circa 1995 with its bold primary colors. Oh, you have got to love the Italians (and their flag). As much as I joke about it, I still do quite like this timepiece as a fashion watch. It is just sorta 'fun.'