Hands-On Jaeger-LeCoultre Mad Men Reverso Watch is is a fun way to enjoy Mad Men off the screen
Highly commended in the Limited Edition Watch of the Year category was the Jaeger-LeCoulture Grande Reverso Ultra-Thin Tribute to Mad Men.When Jaeger-LeCoultre took its most iconic timepiece and decorated it in homage to one of television’s current biggest hits, it was guaranteed that a collector’s item would be born.
Jaeger-LeCoultre’s tribute to Mad Men is limited to just 25 pieces and features the logo of the fictitious Sterling Cooper Draper Pryce advertising agency around which the television show is based.
While it is a Grand Reverso through and through, this special edition got both the watch world and Mad Men fans talking – a great collaboration and a brilliant limited-edition timepiece.
In collaboration with the show, Jaeger-LeCoultre produced a limited edition of 25 pieces of the Reverso watch meant to appear like something from the actual story. Based on the Grande Reverso Ultra-Thin 1931 Tribute watch, the Mad for Reverso piece has a special engraving of the Sterling Cooper Draper Pryce (SCDP) logo on the caseback (that flips over of course). I first debuted the Jaeger-LeCoultre Mad about Reverso watch here. I think the technical name of the watch is the Jaeger-LeCoultre Grande Reverso Ultra-Thin Tribute to Mad Men "Mad for Reverso" watch. There is some nice trivia for you.
The steel-cased Reverso has the "heritage" dial and is 27.5mm wide by 46mm tall. Inside the watch is a manually wound Jaeger-LeCoultre made calibre 822 mechanical movement. The logo applied to the caseback is joined with the number in the limited edition. It comes with a letter written by Weiner as the character Roger Sterling, who is presenting the Reverso watch as a gift. It also comes with a book (that I believe can be purchased separately) called "Sterling's Gold", which includes selected amusing quotes from the show. It is a good looking watch, and Weiner seems to like his. It goes with his style rather fluidly.
As a concept this limited edition is interesting. It is a subtle homage to the influence of show, a reminder of the timeless design of the Reverso, and a unique limited edition piece specially designed to appeal to Mad Men show lovers. This is like a much classier way of enjoying Mad Men in the same way a Star Trek fan might wear Vulcan ears
Jaeger-LeCoultre was actually a piece of the show before it was sold to AMC according to Weiner. As I understand it he bought a Jaeger-LeCoultre Memovox alarm watch that he wanted Don Draper to wear - which he kinda does in the first season. Here is where Hollywood magic comes in. They can't actually really use expensive props on set. So things get reproduced. The prop master created a sort of make believe watch that had the case of a JLC Memovox, and a dial based on the look of a Rolex Cellini. Yes, that is part of why he got fired. No more of that under Weiner's watchful gaze.
The Jaeger-LeCoultre Mad for Reverso watch is a fun way to enjoy Mad Men off the screen. As I mentioned, it is a highly limited piece. Only 25 will be made at a price of $8,450.Each piece has its limited number hand-engraved on it and all are sold with a commemorative letter from Roger Sterling, one of Mad Men’s leading characters, as well as a commemorative book signed by the programme’s creator and executive producer Matthew Weiner.